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Coated (art) paper: what is it? Weights, gloss vs matte

Published: 10 sierpnia 2026
Coated paper has a smooth surface on which colours look more vivid than on uncoated stock. The standard for flyers, posters and business cards.

Coated paper (art paper) is covered with a thin layer of pigment coating, historically containing chalk. The coating smooths the surface so ink does not soak in deeply: colours are more vivid, edges sharper, and photos look better than on uncoated stock.

Gloss or matte?

Gloss boosts colour saturation, ideal for photos and rich graphics. Matte is elegant, glare-free and easier to write on, a frequent choice for business cards and catalogues. Both cost the same.

Coated paper weights

WeightTypical useCharacter
130 g/m²ulotki, plakaty wnętrzowecienki, elastyczny
170 g/m²ulotki premium, plakatysztywniejszy, lepiej leży
250 g/m²okładki, karty menupółkarton
300–350 g/m²wizytówki, pocztówki, zaproszeniasztywny karton

What do we print on coated paper?

At Barwa we print flyers (130–170 gsm), posters (170 gsm) and business cards (350 gsm with gloss, matte or soft-touch lamination) on coated paper.

Frequently asked questions